with Liz Goodgold, Marketing Keynote Speaker

In this Audio CD You Will Learn, Laugh and Enjoy...

How to Create Great Names When It's Time to Change a Name How to Avoid Committing "Genericide" Protecting Your Intellectual Property When to Create A New Brand Name vs. A Brand Extension How to Marry Your Name with The Web No Duh! Naming

• If you're an entrepreneur struggling with how to name your company, this program is for you.
• If you're a marketing executive in charge of numerous brands and brand extensions, this program is for you.
• If you're the head of a company and need to launch an unnamed new product or service, this program is for you.

Brand names are everywhere, but it's difficult to determine how to create a great name until now. In this easy-to-understand CD, Liz unravels the secrets of crafting, evaluating, and extending your brand.

DUH! FLAWLESS RECALL™
"How to Own THE BEST NAME for Your COMPANY, SERVICE, or PRODUCT "
With Liz Goodgold
Audio CD
$99.00
$19.99 (plus sales tax if in CA)

ALSO AVAILABLE FROM LIZ GOODGOLD...

	DUH! MARKETING® "Why Your Customers BUY and How to Get Them TO BUY MORE! "		DUH! FLAWLESS RECALL™ "How to Own THE BEST NAME for Your COMPANY, SERVICE, or PRODUCT "
	DUH! BUSINESS BUILDING™ "Master NETWORKING and Grow Your REPUTATION, REVENUE, & REACH"		TA DA! MARKETING™ for CREDIT UNIONS "99 Big Ideas on a Small Budget to Help You Get and Keep Your Members "
	DUH! BRANDING™ "7 Secrets to Growing a Brand and INCREASING Sales "		DUH! MARKETING™: 99 MONSTROUS MISSTEPS You Can Use to Learn, Laugh, and Grow Your Business- HARDBACK
	DUH! BRANDING™ FOR PROFESSIONAL SPEAKERS ONLY "7 Secrets Guaranteed to BOOST Your BOTTOM-LINE, BUSINESS, & BOOKINGS "