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The Alternative Board-TAB, San
Diego, CA: Duh! Marketing: Why Your Customers Buy and How to
Get Them to Buy More, October 2003 (www.tab-sdoc.com)
San Diego Regional Chamber of Commerce,
San Diego, CA: Duh! Branding: The 7 Secrets to Building a
Brand Image That Increases Sales, September 2003 (www.sdchamber.org)
San Diego Women’s Network, San
Diego, CA: Duh! Branding: The 6 Secrets to Building a
Brand That Generates Sales, September 2003 (www.sdwn.org)
Midwest Intellectual Property Institute,
Minneapolis, MN: Duh! Naming: The Seven Secrets You Need to Know
to Help Your Clients, September 2003 (www.minncle.org)
Scarborough Sales, Research and Marketing
Conference: Duh! Marketing and Sales: How to Use Research
to Boost Your Business, August 2003 (http://www.scarborough.com/conferences/shine/)
Cooley Godward, San Diego, CA:
Profitable Branding: The 99 _ Secrets to Successfully Build Your
Brand, June 2003 (www.cooley.com)
Carlsbad Chamber of Commerce,
Carlsbad, CA: Duh! Target Marketing: How to Identify Your Target
Market to Generate Endless Sales, May 2003 (www.carlsbad.org)
Gemological Institute of America,
Carlsbad, CA: Duh! Retail Marketing: How to Create a Meaningful
Point of Difference, May 2003 (www.gia.edu)
National Speakers Association,
San Diego, CA: Duh! Branding: How to Turn Your Personality
into a Brand for Phenomenal Results, April 2003 (www.nsasd.org)
San Diego Regional Chamber of Commerce,
San Diego, CA: Duh! Networking: How to Use Your Membership to
Increase Sales, April 2003 (www.sdchamber.org)
Diamond Gateway Chamber of Commerce,
San Diego, CA: Duh! Marketing: The 7 Secrets to Generating Flawless
Recall and More Sales!, April 2003 (www.dgchamber.org)
St. Helena Chamber of Commerce,
St. Helena, CA: Duh! Marketing: The 7 Secrets to Generating Flawless
Recall and More Sales!, April 2003 (www.sthelena.com)
Minnesota State Bar Association,
Minneapolis, MN: The Creative Side of Brand Naming, March
2003 (www.minncle.org)
Gemological Institute of America,
Carlsbad, CA: Duh Marketing: How to Succeed as a Retailer in
Today’s Economy, March 2003 (www.gia.edu)
San Diego Regional Chamber of Commerce,
San Diego, CA: Duh! Networking: How to Get the Most out of Your
Chamber Membership, February 2003 (www.sdchamber.org)
The Alternative Board, Escondido,
CA: Duh! Branding: The 7 Secrets to Building a Brand Image That
Increases Sales, January 2003
Fashion Institute of Design and Merchandising,
San Diego, CA: Duh! Marketing, December 2002 (www.fidm.com)
WSRadio.com (Entrepreneur Magazine
Radio), San Diego, CA: The Home based Business Show with
Mary Goulet, November 2002 (www.wsradio.com)
San Diego Regional Chamber of Commerce,
San Diego, CA: Confessions of a Ruthless Self-Promoter, "Get
Connected" Breakfast, November 2002 (http://www.sdchamber.org)
Simplify! San Diego Organizing Expo,
San Diego, CA: Simplify Your Success: How to Stand Out
in a Sea of Similarity, October 2002 (http://www.simpli-fly.com)
San Diego Direct Marketing Association,
San Diego, CA: The Marketing of Marketers–7 Secrets You
Need to Know to Boost Your Business, June 2002 (http://www.sddma.org)
Women in Business Symposium,
San Diego, CA: Unstoppable Marketing: Why Your Customers Buy
and How To Get Them To Buy More, May 2002 (www.wibsd.org)
American Marketing Association,
San Diego, CA: Unstoppable Marketing: Why Your Customers Buy
and How to Get Them to Buy More, AMA Cause Conference, April
2002 (http://www.ama.org)
University of Oklahoma, San Diego,
CA: Unstoppable Branding: How to Brand a City for Success,
Economic Development Institute, April 2002 (http://www.ouedi.org)
Elizabeth Goodgold Presentations,
San Diego, CA: Unstoppable Sales: The 7 Secrets Guaranteed to
Get and Keep Your Customers, February 2002 (http://www.nuancing.com)
KFMB-TV (CBS Affiliate), San Diego,
CA: Local 8 News at 5:30, January 2002
KNBC-TV (NBC Affiliate), Los Angeles,
CA: Channel 4 News, November 2001
KPBS-FM (PBS Radio Network), San
Diego, CA: A Way with Words, November 2001
KGTV-TV (ABC Affiliate), San Diego,
CA: Live at Five, November 2001
Women in High-Tech Marketing,
a division of the High-Tech Marketing Alliance San Diego, CA: Naming
2.0: How to Name a High Tech Product, August 2001 (http://www.htma.org)
San Diego Direct Marketing Association,
San Diego, CA: Duh Marketing: It’s Easy Once You Know How,
June 2001 (http://www.sddma.org)
Women in Business, San Diego,
CA: Becoming the Walking, Talking Mascot of Your Business,
June 2001(http://wibsd.org)
INB Radio "Marketing with Ray,"
San Diego, CA: Branding on the Web, May 2001
National Direct Marketing Association
Conference on Brand Marketing, Chicago, IL: Virtual Branding,
April 2001 (http://www.thedma.org/dmabrandmarketing/index.shtml)
"Harnessing the Power of the
Brand: Competitive Strategy for Healthcare Organizations,"
Health Care America, San Francisco, CA: Brand Masters: Lessons
Learned, February 2001 (http://www.hcamerica.org)
Y Conference, American Institute
of Graphic Arts, San Diego, CA: Branding Insights: Case Studies
from the Frontlines, February 2001 (http://www.aigasandiego.org)
American Management Association Executive
Forum, Los Angeles, CA: Corporate Branding: New Insights,
New Strategies, November 2000
San Diego Council on Aging, San
Diego, CA: Brand Positioning for the Future, October 2000
Los Angeles Direct Marketing Association,
Burbank, CA: A Net to Remember: Building a Brand on the Web,
October 2000
American Marketing Association,
Las Vegas, NV: Branding on the Internet, September 2000
San Diego Direct Marketing Association,
San Diego, CA: Cyber Branding, July 2000
San Diego State University Department
of Continuing Education, San Diego, CA: Internet Branding,
June 2000
Art Institute of California, San
Diego, CA: Designing Names: How Branding and Design Work Together,
April 2000
American Institute for Graphic Arts,
Indianapolis, IN: Naming Essentials, April
2000
Greater San Diego Chamber of Commerce,
E-biz.com, San Diego, CA: Virtual Branding: How to
Create an Identity on the Internet, March 2000
KSDO Radio "Money in the Morning"
with George Chamberlin, San Diego, CA: Marketing
Breakthrough, January 2000
Greater San Diego Chamber of Commerce,
Marketing Breakthrough 2000, San Diego, CA: Brand
Slam: How to Position Your Company for Success, January 2000
San Diego State University, Executive
MBA Program, San Diego, CA: Creating a Corporate and
Brand Identity, November 1999
The Alternative Board (TAB), San
Diego, CA: Branding for Success, October 1999
National Association of Women Business
Owners, San Diego, CA: Yes, You Can: Branding a Small
Business, September 1999
International Home Furnishings Market,
High Point, NC: Leader of the Pack: How to Differentiate Your
Store in a Crowded Field, April 1999
San Diego State University Graduate
School of Business, San Diego, CA: How to Survive
as an Entrepreneur, April 1999
Name, Fame and Fortune Convention,
Institute for International Research, Chicago, IL: Born
Again: Renaming to Give Companies and Products a New Life, September
1998
National Association of Women Business
Owners, Chicago, IL: Let’s Do Launch: Points
to Remember When Naming Your Company or Product, March 1998
Channel 26 TV, Chicago, IL: Road-Smart
Marketing, March 1998
National Association of Women Business
Owners, Chicago, IL: Marketing CPR: Breathe New Life into
Your Business Image, February 1997
Network of Women Entrepreneurs,
Chicago, IL: Creating a Winning Marketing Plan, June
1996
Lincoln Park Chamber of Commerce,
Chicago, IL: How to Present a Winning Marketing Image,
May 1996
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