Liz Goodgold is the author, senior media correspondent, and feisty red head you have seen on CNN, NBC, ABC, CBS and in The New York Times, and the Wall Street Journal.  Many recognize her from her columns in Entrepreneur magazine reaching over 1 million each month.

Liz is a true American success story… Her own humble beginnings, unstoppable perseverance, and potent professional content make her a charming, funny and motivating force.

Despite early challenges, Liz managed to land a job on Capitol Hill at 17, before she was even eligible to vote!

She now boasts 25 years of experience in every area of marketing, naming, branding, advertising and new media.

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Liz’s early successes came when she had a chance to prove herself with the industry giants Quaker Oats, Macmillan Publishing and Times Mirror.

She took her first campaign for Times Mirror from infancy to a $9 million revenue stream.

In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores.

Liz Goodgold has a world renowned reputation for developing winning names, taglines, and branding strategies, with guaranteed flawless recall, for companies such as Univision, AMN HealthCare, and Proflowers.com.

Liz even caught the eye of Simon Cowell ….Liz was hoping it was for her killer legs……. but no, he was interested in her smart wit and on camera ability for one of his hit shows, American Inventor.

Liz is now exploring similar media offers, and meanwhile her book Duh! MARKETING making a meteoric rise toward best seller status!

Liz lives with her son, Adam, in glorious San Diego. Adam is delighted that his mom is a keynote “speecher” for associations, organizations, and corporations, at big “invention centers” all around the world.